by Charles Roring
Home business is now a popular trend in big cities. People prefer to have their own for several reasons. Perhaps they have just been laid off by their employer, or they get tired of commuting. Whatever the reasons might be running a home business seems to be a perfect choice right now.
In today's article, I am going to discuss about how to set up a catalogue shopping company. A catalogue is a book or booklet which contains a number of products. Catalog is a good and effective way of promoting products. It is small, it can be opened anytime and anywhere, it does not electricity compared to catalogue website.
The first thing which you need to do before running a catalogue shopping business is determining the products you want to display in the catalogue. The range of products will determine your target market. If you sell kitchen ware then your potential customer will be housewives. If you want to sell movies in DVD format then your potential customers will depend on the age restrictions of the movies you intend to sell.
You might say that I don't have money to buy these products first. It's not a big deal. You just go to a store or to a manufacturer that makes for instance baby clothes, offter them your service of selling their products through your catalog booklet. You need to arrange some business agreement with them. You might also want to go to other city where there is a shoe manufacturer that is facing bancruptcy. You could buy their unsold or unexported products in their cheapest price. So, money should not be the main obstacle when you want to open your own business.
After determining the products that you want to sell, the next step is making the catalogue. You need a computer program such as in design, adobe pagemaker or microsoft publisher.
Design your catalogue in artistic way to attract the attention of your potential customers. Maybe you need help from a professional graphic designer.You have to make your catalog as thin as possible to keep the cost of printing low. When it is ready, the next step is sending it to a printing shop. They will check and make some corrections if necessary before printing your first catalog shopping booklet. The number of catalog depends on your target market. 200 - 500 catalog shopping booklets are nice try.
Immediately after they are ready for distribution, you can distribute them alone, or you can send them by using postal service which will cost you some money. The cheapest way to distribute your first home business catalogue shopping booklet is by distributing it yourself. For instance, when you jog in the morning, or when you go to a drug store or bookstore. You can put some catalogs there.
