Oh no you don't Columbia Entertainment! I know what you're trying to do. If you think putting Neil Patrick Harris into The Smurfs Movie and then having him introduce the trailer is going to prevent me from shitting all over it, you've got another thing coming.
There seems to be a three-pronged approach with this trailer. The first, as I already mentioned, is Neil Patrick Harris. The second, bizarely, is the colour blue. The third thing (and this is where it gets really clever) is by substituting actual words with the word "smurf". For example, the movie's website can be found at www.smurfhappens.com. Now I'm not saying this isn't brilliant marketing, because it clearly is. The only problem is that it doesn't go far enough.
Now if I'd been in charge of this trailer, I'd have had NPH introduce it as "the smurf-clusive look". Then there would've been that same sweeping shot of the ocean, but instead of the narrator saying "prepare yourself" he would have said "smurf-pare smurf-self". And the movie wouldn't be being released in 3-D. Oh no. These days, it's all about "Smurf-D".
But even that's not enough. If we really want this movie to be HUGE, then we need to go viral. We need to get The Smurfs back into the popular consciousness, to the point where people start using the word "smurf" in every day conversation.
So remember: the next time you see a loved one, instead of saying "I love you", say "I smurf you". In maths class, "the smurf root of smurf smurf equals smurf to the smurf of smurf". And in the bedroom, be sure to keep the mood sexy with a little bit of the old "I'd like to smurf my smurf into your smurf and then smurf all over your smurfy smurf".
If we all do our part to get people smurfing one again, I see no reason why smurf can't smurf smurf smurf. Smurf. Smurf smurf smurf smurf smurf. Smurf?
SMURF!!!!!!
Now if I'd been in charge of this trailer, I'd have had NPH introduce it as "the smurf-clusive look". Then there would've been that same sweeping shot of the ocean, but instead of the narrator saying "prepare yourself" he would have said "smurf-pare smurf-self". And the movie wouldn't be being released in 3-D. Oh no. These days, it's all about "Smurf-D".
But even that's not enough. If we really want this movie to be HUGE, then we need to go viral. We need to get The Smurfs back into the popular consciousness, to the point where people start using the word "smurf" in every day conversation.
So remember: the next time you see a loved one, instead of saying "I love you", say "I smurf you". In maths class, "the smurf root of smurf smurf equals smurf to the smurf of smurf". And in the bedroom, be sure to keep the mood sexy with a little bit of the old "I'd like to smurf my smurf into your smurf and then smurf all over your smurfy smurf".
If we all do our part to get people smurfing one again, I see no reason why smurf can't smurf smurf smurf. Smurf. Smurf smurf smurf smurf smurf. Smurf?
SMURF!!!!!!
