It struck me the other day, while reading one of Springwise's increasingly frequent posts on the mass customization of travel, that the types of travel apps and sites being developed right now to personalize the urban travel experience could have a profound impact not just on how we visit cities, but on how cities themselves function, as well.Urban travel has long been a two-sided coin, with time in a new city being divided (in different ratios, depending on the tourist) between the standard landmarks like the Empire State Building, or the Forbidden City, and the day-to-day urban world that exists on the edges of guidebooks; think of Brooklyn back in the 1990s, or Beijing's fast-evaporating hutongs today -- places to which people are drawn to observe the day-to-day lives of other people, to experience the spectacle of the extraordinary-ordinary.
The Postcard City and the Real City are inevitably pitted against each other in a battle for the urban tourist's limited time. But as cities grow bigger and bolder on our increasingly urban planet, it seems fair to assume that greater and greater numbers of tourists will make their way down the streets of cities that they do not call home; as such, the traditional landmarks and attractions become more and more crowded, making the prospect of tooling around a lesser-seen part of the metropolis an increasingly attractive option for visitors.
The aforementioned trendblog has spotted some real doozies lately; a site that allows you to navigate cities by mood (Could Yelp-like testimonials about certain blocks, streets, parks, or even whole neighborhoods define or even change the mood of a given place?); another that uses personal data to create personalized guidebooks (Would the diversity of interests force travel publishers to re-think the meaning of the term "attraction?" I.E. cyclists' internationally competitive quests to speed up the steepest slopes could reboot the way a whole subculture navigates hilly cities like San Francisco, Pittsburgh, Guilin, and Lisbon); and yet another that helps you track down a hot scene at the last minute with crowdsourced GPS data (Anybody up for an impromptu, flashmob-style block party?)
The customization of the urban tourism experience not only makes wandering off the beaten path more common, but more enticing as well, and has the potential to distribute visitors more evenly around the city than old-school printed-paper guides, with their hyper-selective map insets and restaurant listings.But does this dispersal of small-time explorers legitimize or cheapen the Real City? It seems like an echo of the ongoing argument about gentrification; after all, while tourists themselves are a temporary presence in a given location, their combined influence can be very powerful over time. (You could make a strong case for the influence of tourism in speeding the process of gentrification, itself.) And, while the carving of initials into a famous landmark is a time-honored tradition (as old as the very idea of "landmarks"), the tourists of tomorrow could soon be able to carve their very presence into the city in the unpredictable paths that they cut through it, shifting not only the way that other visitors, but the very citizens of the city in question, navigate and experience a place.
(Photo from Flickr users LondonSLR and neiljs. The original full-sized versions can be viewed by clicking the photos.)
