Wherever you go, there you are.

It struck me the other day, while reading one of Springwise's increasingly frequent posts on the mass customization of travel, that the types of travel apps and sites being developed right now to personalize the urban travel experience could have a profound impact not just on how we visit cities, but on how cities themselves function, as well.

Urban travel has long been a two-sided coin, with time in a new city being divided (in different ratios, depending on the tourist) between the standard landmarks like the Empire State Building, or the Forbidden City, and the day-to-day urban world that exists on the edges of guidebooks; think of Brooklyn back in the 1990s, or Beijing's fast-evaporating hutongs today -- places to which people are drawn to observe the day-to-day lives of other people, to experience the spectacle of the extraordinary-ordinary.

The Postcard City and the Real City are inevitably pitted against each other in a battle for the urban tourist's limited time. But as cities grow bigger and bolder on our increasingly urban planet, it seems fair to assume that greater and greater numbers of tourists will make their way down the streets of cities that they do not call home; as such, the traditional landmarks and attractions become more and more crowded, making the prospect of tooling around a lesser-seen part of the metropolis an increasingly attractive option for visitors.

The aforementioned trendblog has spotted some real doozies lately; a site that allows you to navigate cities by mood (Could Yelp-like testimonials about certain blocks, streets, parks, or even whole neighborhoods define or even change the mood of a given place?); another that uses personal data to create personalized guidebooks (Would the diversity of interests force travel publishers to re-think the meaning of the term "attraction?" I.E. cyclists' internationally competitive quests to speed up the steepest slopes could reboot the way a whole subculture navigates hilly cities like San Francisco, Pittsburgh, Guilin, and Lisbon); and yet another that helps you track down a hot scene at the last minute with crowdsourced GPS data (Anybody up for an impromptu, flashmob-style block party?)

The customization of the urban tourism experience not only makes wandering off the beaten path more common, but more enticing as well, and has the potential to distribute visitors more evenly around the city than old-school printed-paper guides, with their hyper-selective map insets and restaurant listings.

But does this dispersal of small-time explorers legitimize or cheapen the Real City? It seems like an echo of the ongoing argument about gentrification; after all, while tourists themselves are a temporary presence in a given location, their combined influence can be very powerful over time. (You could make a strong case for the influence of tourism in speeding the process of gentrification, itself.) And, while the carving of initials into a famous landmark is a time-honored tradition (as old as the very idea of "landmarks"), the tourists of tomorrow could soon be able to carve their very presence into the city in the unpredictable paths that they cut through it, shifting not only the way that other visitors, but the very citizens of the city in question, navigate and experience a place.

(Photo from Flickr users LondonSLR and neiljs. The original full-sized versions can be viewed by clicking the photos.)

The Linkdump

NaNoWriMo 2007 is officially over! Congrats to all of the participants around the world who made it past the 50,000 word mark before midnight last night. As for me, I crossed the finish line around 11:30pm. Now I'm trying to catch up on my reading from the past month. Here's a quick jolt of urbanism for all you lazy folks spending Sunday in bed with a laptop and a latte. Happy December, everybody!

Contemporary World Tour goes to Brasilia {} dezeen scopes out the Wind Dam {} The difference between community and "associations, citizen committees and commissions" {} Coney Island wasn't broke, but they fixed it anyway {} A great piece on Jean Nouvel (or: Rupe hasn't killed the WSJ yet) {} The Antisuburbanites {} Toronto embraces its ugliness {} Invisible Landmarks in LA {} GOOD on Homeboy Industries {} Age-old rule #834: Don't understand it? Call it a gimmick! {} Check out the clusters on this map {} Belfast murals at WebUrbanist {} Sarcasm, light rail, and overbearing parents {} Digital Urban calls for a Second Earth {} Who's squatting the squatters? {} The corporatization of Universities {} Bad planning Mixtape {} The World Edition on architecture in Bucharest {} The Urban Planning Generation {} Commercial Revitalization Conundrums {} 26 Different Endings {} Incredible Nonphotography (photo credit) {} Guerilla culture in Paris via Spacing Wire {} Bannerman: The Willy Wonka of Weaponry {} Getting serious about agriculture {} Obama's urban agenda {} Cheering congestion in Sydney {} Gentrification: flood or forest fire? {} Mobile Metrix {} Report from Pakistan {} Downtown revitalization goes Hollywood {} Brazil halves extreme poverty {} Neighbors Project's 7 Rules for talking about gentrification {} The Happiness Project on the benefits of wandering {} Jane Jacobs podcast! {} The best sites for urban photography {} Milwaukee's industrial legacy is fading {} Wikiurbanism {} Miss Representation strikes again {} The City Fix (great transportation blog, added to sidebar) {} Cool Town on Trendwatching's 8 trends for '08 {} Integrating transit and land use

WEEKEND READING: November 3-November 9, 2007 (Guest Post by Colin Kloecker)

Hi, I'm Colin and I usually write over at Blog Like You Give A Damn. But this month you'll find me here, curating Where's Weekly Reading segment. Brendan has graciously allowed me to break from his standard format for something a bit more casual. Let's call it a stream-of-thought meditation on a theme.

This week -- Near future urbanism: how an ubiquitous and multi-layered network might effect our urban environment. Photo: OiMax (via Flickr)

Moore's Law tells us that computing technology is advancing exponentially – essentially doubling every two years. With Rainbows End, mathematician, computer scientist, and science-fiction writer Vernor Vinge extrapolates on Moore's Law and envisions a near future where the physical world can be reinterpreted through "contact lenses that can overlay what the wearer sees with skins that redress the environment to your taste." [Check out this smallWORLD podcast to hear Vernor talk at length about the concepts and technologies behind Rainbows End] A similar concept is explored in William Gibson's recent novel Spook Country, in which locative artists create incredibly complex site specific geo/virtual mashups, tied to specific locations through GPS and wi-fi technologies [see gpsdrawing.com or this video for some real-world examples].

Both of these authors and their recent works are proposing a malleable virtual/ urban environment where user generated content meshes seamlessly with concrete and grass [see CSI:NY's recent foray into Second Life for a not-so-seamless example]. Essentially, if you don't like the looks of that new condo going up across the street - simply design a new facade, upload, and share with your social network of choice.

In a world where the net is everywhere and we are always online, geographic locations will be linked in as well. It won't be long before we are going about life tagging locations with keywords or personal stories like we would a page on the web (imagine geo.del.icio.us or MySpace taken literally). As technology advances and life-caching becomes more robust, you could feasibly go back to the location of your first kiss, bring up the appropriate file, and project that exact moment in real-time. Hackers and artists will upload pirate landscapes, momentarily hijacking reality for thousands of people at a time. Communities with similar belief systems might organize around a shared perception of reality or aesthetic sensibility - and then actually make that their reality.

So all of this speculation begs the question: in this media-rich user-generated landscape, what role is there for the architect and urban planner? Will cities be reduced to the skeletal equivalent of a wire frame 3D model, designed to be dressed up with an infinite and interchangeable architectural wardrobe? This is to say nothing about questions about privacy or invasive marketing strategies... phew!

As you can probably tell, I've been on something of a futurism kick. Check out futuretalks.com if you're digging it too. They recently started broadcasting an interesting series of conversations with futurists Gerd Leonhard and Glen Hiemstra. Until next week, Happy Friday!

(Still) Made Here: Support

The last of the three subtrends of (Still) Made Here has a much more straightforward connection to urbanism. Support is about "the importance of community...[and] supporting one’s neighborhood, one’s city, one’s region, to regain a sense of place and belonging and to safeguard future access to the special and original, vs. the bland, the global and the commoditized." What the Trendwatching.com folks are talking about here is brand loyalty, with geography as the brand.

A big part of creating an attractive public identity for a neighborhood involves canceling out worries about the perceived hassles and drawbacks of urban life. One of the main complaints about urban life (and suburban life as well) is that traffic and congestion will make life more difficult. While city governments can encourage walking and transit usage all they want, this is not enough. Creative solutions must be found to make life at least seem simpler.

Pop to the Shops, which is covered more thoroughly in the TW report, is one of these such solutions. This online service allows residents of select cities in South Wales to shop at small local businesses for fresh food and other products and have them delivered straight to their door. On top of chipping away at perceived congestion problems by eliminating a shopper's time spent traveling to and from the grocery store while simultaneously raising the quality of the food they are eating, this service rather brilliantly taps into the story component from the previous subtrend. Even after the novelty wears off, living in a neighborhood where fresh produce and milk are delivered to your doorstep every few days still earns bragging rights. In other words, it's something that people will tell their friends about, and something that their friends will then look for themselves.

Support for independent, locally-owned businesses has always been a part of urban life. In The Death and Life of Great American Cities, Jane Jacobs described patronizing the shops that were owned and operated by her neighbors. Neighborhoods are only as strong as the communities that are formed within them. Communities, then, are joint ventures between groups of people who live within close proximity to each other to make something beautiful out of their surroundings. Again, I'm getting overly clinical, but if you consider all of the people in a community to be partners within a joint venture, it becomes easier to see why stengthening ties between the residential and commercial interest-holders is a vital part of creating the kind of place where people want to be.

People take to local stores. Coffee shops, restaurants, convenience stores -- all of these things become very important (if taken-for-granted) pieces of their neighborhoods' urban fabric. This happens because no one is going to brag about their neighborhood Starbucks or McDonald's. Well, I suppose there are probably exceptions to that rule, but I'd be willing to bet that the number of exceptions is by no means large enough to create buzz around a city neighborhood. So to promote local businesses in any way -- especially by helping them to compete with global conglomorates by connecting them to their customers through the internet -- is to improve the health of the neighborhood overall.

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To sum up this little exploration of the (Still) Made Here trend, I've paraphrased the questions posed by TW's editing team to entrepreneurs to make them more applicable to the marketing/public perception problems facing many urban neighborhoods. These are questions that, I hope, can be used by neighborhood groups to examine what people like about their neighborhood, how to tell its story in a captivating and compelling way, and how to get that story out there, into the proverbial ether. "Asset-based" planning has been a part of the planning vocabulary for a while now. The next step is to realize the potential of the intangible -- the cultural story of a place -- to neighborhood revitalization. And so:

Who might enjoy knowing more about our neighborhood, and would be interested in accessing our neighborhood's history, from an eco or ethics angle? How could we embed our cultural story to the public's perception of our neighborhood?

Is there an opportunity in creating a bold statement piece (manifesto, etc.) or turning an aspect of our neighborhood's current reputation into a distinctly local play, including a compelling local story? Who can we partner with to help us highlight this part of our neighborhood's story?

Can we promote unique and obscure local businesses, helping our neighbors to tell our cultural story to others in a more compelling way? Should we create new and/or innovative services that do this, if many local businesses are similar to those found in other, nearby neighborhoods?


Links:
(Still) Made Here (Trendwatching.com)

Pop to the Shops

Part I: Eco and Ethics

Part II: Story and Status

(Still) Made Here: Eco and Ethics

More and more of the world's consumers are moving to cities in what is now being called -- by everyone including your grandma -- the "Urban Age," concentrating buying power at an unprecedented scale. As this process takes place, one of the great challenges that central cities face is how to market themselves. Die-hard urbanites and suburbanites aside, what can make the difference between city and suburb for many consumers looking to rent or buy a home in hyper-mobile metropolitan regions is the perceived "authenticity" of a neighborhood. This term means different things to different people, but in this case it usually refers to a high level of historic building stock, independent business, quality public space -- factors that create that ephemeral phenomenon we call "a sense of place."

Over at Trendwatching.com, the new buzz phrase for June is "(Still) Made Here." This most recent report (from one of the coolest sites on the web) describes "the comeback of all things local, all things with a sense of place, and how they're surfacing in a world dominated by globalization." The editors of Trendwatching (TW) break this economic phenomemon down into three parts; this week, I'll take a look at how each of these applies to city neighborhoods and the cultivation of authenticity.

The first of (Still) Made Here's subtrends is Eco and Ethics. The report cautions entrepreneurs to "expect consumers' desire to find out about the origins of a product to become a given." While TW's examples deal mainly with small-scale products -- especially food and clothing -- the concept can be used to market places as well. Life-story labels are the most visible manifestation of this movement, as they provide consumers with the backstory of how and where a product was produced, and how it got to the point of sale. In neighborhoods, then, the question becomes: how do we tell the story of a place in a highly visible and easily accessible way?

Many cities have already begun the process of branding their neighborhoods. Streetlight banners (like the one pictured above) have practically become a requirement for revitalization efforts. Some neighborhoods even have slick websites put together by merchants' groups or neighborhood associations. Neighborhoods in cities all over the world have succeeded in building reputations as attractive, livable places; but, when renewal and growth are based purely on economics, neighborhoods are highly succeptible to fads and changes in public opinion. Life-story lableling for places, then, is one way to increase brand longevity. This type of marketing maneuver could be achieved in a number of ways, from websites to community bulletin boards and everywhere in between. The most important part of the process, though, is to organize and present the neighborhood's history in a way that distinguishes the place as authentic and unique.

I have read, in the past, about suburban "town centers" (that even ickier name for lifestyle center malls) that fabricate entire backstories to create a sense of history (or, depending on your perspective, to justify historicist architecture.) Urban neighborhoods have a leg up on these places in that history is often a major factor in determining the authenticity of a place, and many cities are already bursting with it. This leads us to the concept of what TW calls "taking back production." Cities are incredibly vital, living things. They are constantly changing, so the marketing of a specific neighborhood must be a careful balancing act, promoting the history of a place while allowing the community that inhabits it to continue evolving in a way that encourages that urban dynamism. The only people that can properly brand and market a neighborhood, then, are the people who live there.

Neighborhood promotion has the potential to become a major asset-building operation as a way of bringing new people and investment to a place. More importantly, it has the ability to greatly increase community cohesion and cooperation at the same time (which, in an upward cycle, could also become part of the draw of the neighborhood.) Not only would the process of organizing a neighborhood history require neighbors to get together to share stories and skills, it would also get people thinking about the place that they live in different ways. It would put the public realm into very sharp perspective and, hopefully, draw communities together with the common goal of making their neighborhoods healthier, happier, more livable places to...well...live.

So how can all of this be achieved, in a practical sense? Even if a neighborhood's history and community are eloquently and concisely presented on a website, how does this translate to the physical landscape? Markers for local landmarks? Posters on lightpoles? Sidewalk chalking? These all seem like tired ideas, I know. What are some more innovative ways that a neighborhood could get the word out? I know this blog's readership is still small, but speak up! What are your ideas?

(Photo from Flickr user ashleyniblock.)


Links:
(Still) Made Here (Trendwatching.com)

Part II: Story and Status

Part III: Support